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Fact or Fiction : What Healthcare Professionals Need to Know about Pharmaceutical Marketing in the European Union

vendredi 10 février 2017

"Being able to identify promotional activities and to understand their impact to medical practice enables critical appraisal. In not helping (future) healthcare practitioners to develop such skills, practitioners may be left to interpret misinformation as fact and to prescribe or dispense specific medicines where other treatment options should be considered.

This guide has been developed to address this oversight by providing an overview of pharmaceutical marketing practices and the ethical issues that arise from them."

Voir en ligne : Nouveau guide de Health Action International - Europe

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